M&C Saatchi has boosted their digital force at M&C Saatch-i by appointing Poh Li as their new Digital Director.  Her hiring come on the the back of explosive growth that M&C Saatch-i chalked over the past year.

Poh Li joins from Dentsu Malaysia, where she held a similar post, and brings with her a wealth of experience garnered from over 14 years of in the industry spanning various disciplines including TV, traditional media and more recently, digital advertising. Having previously led two digital departments, she is no stranger to the challenges of digital media, taking on a wide array of projects with flair and enthusiasm, making her the ideal choice to take the reigns of the young award-winning agency.

Poh Li has worked on many client projects including Celcom, Telekom Malaysia, Sime Darby, CIMB, Unza, Panasonic, Monash, Inti, TM, Kao, Canon, Yamaha Motors, Tourism Malaysia, British Council, Beiersdorf, Kraft, ntv7 and Berjaya Holdings.