Pulse Group PLC has been awarded the brand audit engagement by IRDA (Iskandar Regional Development Authority) for ‘Iskandar Malaysia’ the southern development corridor in the state of Johor.

Bob Chua, CEO of Pulse Group PLC commented, "We are delighted to once again work on a very exciting project within the Iskandar corridor, as our experience with various corridors and country branding projects seem to be going from strength to strength. There is an increased need in assisting our clients globally develop the most appropriate branding and measurement techniques to increase the awareness, attractiveness, and ROI’s of their activities".

Iskandar Malaysia is the new southern development corridor in Johor state, Malaysia that has been identified as one of the catalyst developments to spur the growth of the Malaysian economy. ISKANDAR covers 221,634 hectares (2,217 sq km) of land area within the southern-most part of Johor, Malaysia. The development region encompasses an area of about 3 times the size of Singapore and 2 times the size of Hong Kong. It covers the entire district of Johor Bahru (including the island within the district),Mukim Jeram Batu, Mukim Sungai Karang, Mukim Serkat and Kukup Island in Mukim Ayer Masin, all within the district of Pontian.