Pulse Group PLC and The Truly Loving Company (TLC) are collaborating in a CSR program called ‘TLC’s Promise Me Campaign’. TLC’s Promise Me campaign was launched today by Dato’ Sri Shahrizat Abdul Jalil, Minister of Women, Family & Community Development.

About 70 wishes have come in from TLC’s charity partners: The Handicapped & Mentally Disabled Children Association Johor Bahru, Hospis Malaysia, National Stroke Association of Malaysia and Rumah Aman.

During the one-month campaign period, the youths who have volunteered to make these wishes come true, will record their progress at www.tlcpromiseme.com, a dedicated microsite that will allow the online public to follow their individual journeys and participate by assisting the youths in fulfilling their pledges.

Julia Chong, CEO and Founder of The Truly Loving Company commented that Promise Me is about channelling the collective energy of communities in helping the less privileged in our society. “As Gen Y is the next generation of opinion leaders and decision makers, it is important that we inculcate in them caring values so that when they venture into the work force, Corporate Social Responsibility becomes a way of life,” she said.

Pulse is supporting this campaign with the strategizing and tracking of TLC’s brand and campaign awareness, usage and attitude trends in order to help TLC develop future strategic directions. Bob Chua, CEO of Pulse said “We are extremely delighted to be able to participate in such an important program, and wish that more companies would contribute to such causes in the future”.