Ogilvy & Mather Guangzhou was awarded the integrated branding communications assignment for Guangzhou’s Leatop Plaza, following a competitive pitch against two other 4A agencies. O&M’S scope of marketing services will include overall brand strategy development and promotion planning, public relations and visual identity design.

“Ogilvy’s deep understanding of Leatop Plaza’s positioning in the market was absolutely apparent when they presented their vision for our brand. It was powerful and thought provoking, and consistent with Leatop Plaza’s values and culture. We are excited to see what Ogilvy can do for this important assignment – our first commercial real estate development,” said Jinfeng Fu, General Manager of Guangdong Leatop Real Estate Investment Co., Ltd.

Charles Chiu, Chairman of Ogilvy & Mather Guangzhou Group, said: “We are thrilled to partner with Leatop Plaza to reveal their brand identity to the market. The new branding concept will provide a platform for all sorts of great ideas over time, which will generate real support and, ultimately, demand for Leatop Plaza, the newest landmark in Guangzhou’s central business district.”