KUALA LUMPUR: Today, Sledgehammer Communications (M) Sdn Bnd launched its second magazine – a new business title called Marketing for the Malaysian marketing industry and business readers keen to grapple with the changing dynamics of the Malaysian marketplace.

Second title pitches marketing content to business professionals

“I was a Creative Director for more than a decade in a previous life,” says Harmandar Singh aka Ham, who is the Regional CEO of Sledgehammer Communications, publishers of ADOI advertising trade magazine which has been around for more than 10 years in Malaysia, Indonesia and for 4 years in Singapore.

“After 10 years, the time had come to paint a larger canvas and co-exist with other leading business titles. I also hope to meet the needs of those advertisers who are keen to connect with affluent readers in a meaningful context. My experience as a creative person and writer should also help me ‘sell’ my new magazines effectively off the bookshelves!” he quips.

Today, Sledgehammer Communications (M) Sdn Bnd launched its second magazine – a new business title called Marketing for the Malaysian marketing industry and business readers keen to grapple with the changing dynamics of the Malaysian marketplace.

“We has always wanted to go into the mass publishing space. ADOI is very much a niche title catering to the advertising and media industry in Malaysia. With Marketing however, our content will touch all facets of the business spectrum that deal with marketing issues, and we know every company has a marketing component that needs to shine,” adds Ham.

“So when we finally got legal approval to publish Marketing from KDN early this year, as is the requirement for magazines circulating in Malaysia, we stepped up to the plate. With our editorial experience in the local industry we are best placed to deliver such a magazine to marketing professionals and management students in Malaysia.”

“There are already magazines called ‘Marketing’ in about 15 countries around the world, but there was never one in Malaysia. Ours is the first in Malaysia, run by Malaysians and focused on Malaysia. We are already talking to world-class content providers to collaborate with us so we can deliver top notch case studies to our discerning readers,” notes Ham.

Marketing is the Official Magazine for the Malaysian Effie Awards 2008 for marketing effectiveness campaigns. Marketing’s initial circulation is about 11,000 copies and the launch issue is on sale at over 130 major bookstores across the Klang Valley, including KLIA, and retails at RM10.00 a copy. It is also being mailed to marketing professionals on a controlled distribution.

ABOUT HAM:
Ham has been decorated by the Association of Accredited Advertising Agents (4As) Malaysia President Datuk Vincent Lee with the inaugural Kancils Chairman Award for "Outstanding contribution to the development and recognition of the Malaysian advertising industry."

Under the pen name Sledgehammer, Ham writes a fortnightly column in The Star newspaper on the marketing communications industry. He is also the force behind Indonesia’s No. 1 communications magazine.

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