The Audit Bureau of Circulations (ABC) Malaysia held its annual presentation at the Sime Darby Convention Centre last Friday.

The Audit Bureau of Circulations (ABC) Malaysia held its annual presentation at the Sime Darby Convention Centre last Friday. Attended mostly by media owners, everybody came to listen to the latest report by the ABC Board on the ratified status of their circulations. And as expected, many of the figures came with conditions.

Circulation of daily newspapers reportedly has dropped by 44,601 copies for period July 1, 2007 to June 30, 2008; compared to the 2007 report. Once again, this has to be qualified by the fact that Nanyang Siang Pau did not submit their circulation volume this time around. They did so in 2007.

However, print remained the dominant media in Malaysia, in terms of advertising expenditure.

ABC Chairman Peter Das declared, “We will take steps to embrace digital media measurement. ABC will offer the ‘audit and control’ the media needs to survive and continue to prosper.”

In response to a question by ADOI, Peter said, “ABC is committed to protect the credibility of its members and their circulation status, adding that non-ABC members claiming dubious circulation figures will be cautioned accordingly.”

Click here to see full report*

*Please note the ABC report is based on members submitting data to the Board in time for the presentation.