Woolworths has topped a list of most valuable retail brands in Asia Pacific released by Interbrand yesterday, while competitor Coles was nowhere to be seen.

The 'Best Retail Brands Report', which combines a variety of measures including brand strength and financial performance, valued the Woolworths brand at US$ ...

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In Malaysia, most of our brouhahas tend to break out online these days, especially on Facebook. Just in the last two months, we've had people start Facebook campaigns to boycott bread, rally against a new national healthcare program called 1Care, and just last week, the focal point was the award of an honorary doctorate to the Prime Minister's wife, Datin Sri Rosmah Mansor, by Australian university Curtin. The criticism of Curtin via the university's Facebook page was so ferocious that the University had to suspend the comments feature on its Wall. Some users claimed that their comments had been deleted from the Wall.

It's not, however, the fact that Facebook is assuming such a monumental importance in the public consciousness in Malaysia that is of interest, but this business of deleting comments that intrigues me.

It is an open secret that organizations and brands who have gone big into social media use the delete post button to do damage control on their Facebook Walls. The more insidious but less blatant method of controlling negative posts is to populate the Wall with "Fan" posts (usually employees of the company or alter ...

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PT Agranet Multicitra Sibercom, the publisher of Indonesia's largest news portal, detik.com, has singed a deal with global mobile advertising network, InMobi, to form an exclusive partnership to introduce a new mode of digital advertising for the mobile digital platform.

"We just signed an exclusive two-year agreement with Detik.com, which is the first in Indonesia for mobile advertising," said Phalgun Raju, InMobi regional director and general manager for Southeast Asia, Hong Kong and Taiwan.

InMobi specializes in developing mobile advertisements, with brands such as Disney, Air Asia and Citibank in their portfolio.

According to Phalgun, the partnership with Agranet will focus on enabling rich media mobile ads to be featured on Detik.com's mobile-based versions running on ...

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Coca-Cola has launched its global Olympic ad campaign, 'Move To The Beat', which is fronted by music producer Mark Ronson and ...

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Beautiful indeed! The first thing that comes to your mind after logging on to Pinterest.com is something very discerning and attractive. There are several keys to Pinterest’s success, but one of them is the simplicity and pleasure of adding a photo to one of your boards. As you surf the Web each day, whenever you see something that looks interesting or inspiring or funny, you click the Pin It button on your bookmarks bar to create your own wide world. Along with a remarkable jump in the traffic, the latest one to sign up for this Social Network is none other than Mark Zuckerberg, Co-founder and CEO Facebook.

Pinterest is a vision board-styled social photo sharing website which is especially popular among women. The website and app allow users to ...

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Astro is a dominant player in the country’s entertainment business. Three million out of 6.6 million households in the country subscribe to its services.

It’s a lucrative market that has attracted other players. The competition dynamics will change in the months ahead but Datuk Rohana Rozhan is not worried.

As CEO of Astro Malaysia Holdings Sdn Bhd, a position she has held since 2006, Rohana is not going to sit idly and not do anything about it.

Rohana knows too well that Astro needs to do something in order to maintain what it has built since launching its services in September 1996.

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PETALING JAYA: Total advertising expenditure (adex) in the country shrank 5.7% year-on-year to RM771.93mil last month, according to market research firm Nielsen, marking the first monthly contraction in three years.

However, media specialists contacted by StarBizWeek did not find it alarming, mainly attributing it to the timing of the Chinese New Year (CNY) celebration.

Universal McCann Malaysia chief executive officer Prashant Kumar said the lower adex could be attributed to the shorter CNY season in the month of January. “(However) we see things getting better in the coming months,” he said.

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JENNIFER Chan, who was recently appointed BBDO/Proximity Malaysia emeritus chairman, will continue to look for opportunities in the branding and advertising industry be it Malaysia or the region.

“I have extensive experience. I've been in the branding and advertising industry for over 30 years! I joined when I was five years old, you know!” she quips.

However, jokes aside, she says “a number of parties” had approached her for potential opportunities in the near future.

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PARIS: French advertising agency Publicis spent 644.4 million euros in cash to buy back most of its Japanese partner Dentsu's shares, in a longawaited deal that ends a nine-year alliance between the two sides.

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Ralco Tyres, a leader in the bicycle tyre market in India, is planning to increase its market share in the two-wheeler automotive tyres space. The company will be rolling out a mass communication campaign to take on the competitors in the same category and has roped in Hammer Communications to take charge of the creative duties for the brand. The annual expenditure on the brand would be approximately Rs ...

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