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| Forbes: A Surprising Inside Look At How Those Great Super Bowl Ads Are Made |
| Wednesday, 01 February 2012 13:48 |
He herded cats for EDS, threw Betty White into the mud, and got a caveman fired because he didn't use FedEx, all that in front of 100 million people. David Lubars, Chairman and Chief Creative Officer of BBDO North America, the most creatively awarded agency in Cannes and other award shows, created two dozen great Super Bowl commercials in the last decade. Lubars had a surprising perspective on how he approaches creating those ads when I sat down with him for an interview last week. His agency is back on Sunday's Super Bowl, this time with a spot for M&Ms. Avi Dan: Is there a formula for creating great Super Bowl commercials? David Lubars: I don’t think of it in terms of a formula, because each brand, each commercial is ... |
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